I’ve just returned to the United States from a promotional book tour in England for Dunster’s Calling. Let me repeat that. I’ve just returned from a promotional book tour in England. I know, I know. You heard me the first time. But I needed to hear it again myself. You see, I can’t quite believe it happened. I’m not very good at self-promotion. I’m better at sitting alone and writing. I knew I had to ‘do’ social media to build my brand, but I questioned its efficacy. In all that noise, no one hears you, right?
It’s still hard to believe that a Facebook post led to a live presentation. Oh, and did I mention the BBC called? (I’d repeat that but I’m afraid I’d lose you, so I won’t repeat that the BBC called.) I write fiction so you’re right to check my credibility and/or mental state. That’s why I took photos to verify the account that follows …
After writing my debut novel, Dunster’s Calling, I thought the hard part of being an author was over. Ha! Marketing a novel, as it turns out, is much harder than writing it. But I got stuck in on Instagram, Twitter, Facebook, and LinkedIn. My social media strategy was 1) to establish why I was the person to write this story of an expat’s search for home, while exuding humour (well, my mum thinks I’m funny), and 2) to connect potential readers with the setting for my novel: Exmoor, a National Park in England’s southwestern peninsular. I felt as soon as potential readers saw Exmoor’s beauty, they’d want to read a book in which that glorious setting becomes a central character. My job would be done and sales would roll in. So I posted photos of thatched cottages and moorland views over the Bristol Channel. Based on follower reactions to the photos, the beauty of Exmoor struck a chord. However, the translation into book sales was less … struck chord-y.
As time passed, I grew weary of battling to promote through social media, of limited traction, of endlessly attempting to drown out the ‘you-just-can’t-do-marketing’ voices. I almost gave up, deciding social media was a time suck and no one was listening anyway.
But someone was listening. Someone I’d never met. Someone who saw my photos while setting up her new store that sells all things Exmoor. Enter Elke.
Elke is also an expat, moving from Germany to England nearly twenty years ago. Maybe my tale of life in a foreign country, of homesickness and of the pull of Exmoor spoke to her. Anyway, she asked me to write a guest blog for her website and to provide some signed copies of my book for her store in Minehead, Somerset. I did so, gratefully. I figured that was the job finished ‒ until Elke asked if I’d be interested in giving a talk at the store.
Why, yes. Yes, I am interested.
I book my flight.
I arrive in England to discover Elke has sent press releases far and wide. There’s a writeup in the paper and an invite to record an interview for West Somerset Radio, to be played on air the next day. Before I know it, I’m sitting in a sound studio, headphones on, mic check done, Bryan Leaker counting me in: three, two, one … ‘Tell us about Dunster’s Calling’. Bryan makes me laugh, despite my nerves, and offers to give away a copy of the book in a competition on the show. I sign a copy like it’s no big deal.
It’s a very big deal, to me.
I leave the studio after my first radio interview. It’s more than I ever dreamed possible and I return to the place I’m staying for celebratory tea and biscuits. The interview plays the next morning and I listen in, disbelieving it’s my own voice on the radio. There’s more disbelief to come.
The phone rings. It’s Broadcast Assistant Luke, for the Simon Parkin Breakfast Show on BBC Somerset. They’d like me to come into the studio for a live radio segment early Saturday morning. I believe Luke said he was pitching me the idea of possibly appearing on the show. I believe I said he didn’t need to pitch very hard. We record some promotional soundbites while talking. Long after Luke hangs up, I’m still staring at the phone in my hand.
It’s an early start Saturday morning to drive to Taunton in heavy rain. I’m not exactly displaying nerves of steel. More like nerves of wet noodles. Impostor syndrome goads from the passenger seat. But I needn’t have worried. I’m greeted with a cup of tea, a welcome tour of the impressive new BBC studios, and a friendly chat with another guest waiting to go on air; a veteran commemorating one hundred years since the end of WWI. Simon Parkin comes out of his studio to introduce himself before showing me to my seat.
No headphones this time, a glowing red light says we’re on air and Simon leads me expertly and kindly through my first live interview. At the end, he asks me to come back soon. Maybe he says that to everyone, being such a gracious host, but at this point I don’t care. I’ll come back soon.
Floating on air, I return to Minehead to prepare for an afternoon author event in the gallery section of The Exmoor Store. Elke has filled the space with homey furnishings and artwork, all produced locally. The kettle’s on. Guests arrive, and I’m engaged in a wonderful hour of sharing stories of travel and the meaning of home with delightful people. It’s all surreal. Because I’m enjoying it! Me! Enjoying promoting! Words I never thought you’d hear coming from my lips.
There’s security for introverts (as most writers tend to be) in posting to an audience you can’t see. Hiding behind your keyboard, it’s easy to get comfortable there, to not push yourself out into the world, to blame all the other voices for drowning you out. Connection to readers and listeners can feel tenuous in our lonely writing spaces. The last few days have reminded me being a writer is only half the equation; readers/listeners/followers complete the whole. They aren’t as scary as you may think when you first begin the process of building your brand.
I’ve asked myself many times if social media is a productive use of my time as an author. I now have the answer. Yes. It. Is.
I have more stories to share from my recent trip and will be blogging about them in the weeks ahead. Until then, I can only say how grateful I am to all out there in Social Media World and to offer this advice: If you’re an author struggling to be heard, don’t give up. You never know who’s listening. Sometimes it’s no one. And sometimes it’s just the person you need. Thanks, Elke.
Here’s the link to the BBC Somerset interview. (If link won’t play in your location, try logging into BBC Sounds and searching Simon Parkin 11/10/18.) My segment begins at about 1:53.00: https://www.bbc.co.uk/sounds/play/p06pswh8
Link to my guest blog on the Exmoor4All website: https://exmoor4all.com/2018/11/02/the-green-eyed-monster-of-exmoor/