Finding Myself Online. Or Not.

Mission: Identify twelve search keywords that would lead others to find you online. Go.

It’s okay, I’ll wait. Am waiting… Okay, two keywords. Can you come up with two?

I know, right? It’s really hard. But that’s what I have to do as part of a website redesign project I’m currently undertaking. If I want to be found online by those who don’t know my name (and there are a few of you), I must condense my online ramblings, posts, writing topics, and areas of specialized interest or expertise into a dozen keywords. These words can’t be too general like ‘traveller’ or ‘expat’ because I’ll never compete with Condé Nast Traveller Magazine or the billion other hits you’ll get under those search terms. They can’t include the vague term ‘writer’ because Poe, Rowling, Hemingway, and King seem to pip me to the post. I can’t be too specific either, like using the word ‘hiraeth’, because although hiraeth – meaning ‘intense longing for home with a sense of loss’- is ingrained in my very soul after so many years of geographical searching, it’s not a word many others know. Or can spell. Searches may be limited, therefore, to the one person on the planet who wakes up and says, ‘Today I’ll search the word “hiraeth” to see if anyone out there has written a novel about it. Oh, and let’s hope said novel also includes Exmoor ponies.’ A bit too niche, don’t you think? Another favourite word of mine is coddiwomple – ‘to travel in a purposeful manner towards a vague destination’. It defines both my own life’s journey and the novels I write. But is it a good keyword? Hands up if you’ve ever searched coddiwomple. Anyone? I thought not.

What to do. What to do. I blog, pay dues for a website, and scroll endlessly through millions of other people’s social media posts, (forgetting to mention my books on my own accounts), but marketing guru, I am not. By the way, if you search ‘marketing guru’, Seth Godin pops up. He’s everywhere. Well done, Seth. Admittedly, I’m not on every social media platform. I stick to Facebook, Twitter, LinkedIn, and Instagram mainly because I’m not expected to dance on those. Or at least I don’t think I am. And I’m not expected to use a filter that turns my face into a rabbit or gives me horns or transforms my voice into that of a robot on helium. I mean, who the heck would look for me, humorous fiction writer of a ‘certain age’, on TikTok and what would I be doing there if they did? Jamming to Uptown Funk while making my morning porridge or filming myself typing ‘The End’ on my latest novel in slow motion while my dog plays the accordion in the background? I have a feeling that last bit just shows I have no idea what TikTok does or even is. Which would be true. I bet Seth’s on TikTok. But I digress…

I should have a better handle by now on Who I Am. Professionally that is. I’ve given up trying to answer that question on a personal level, much to my family’s relief. So let’s get back to who’s looking for me online. And why. (Between you and me, I’m a bit afraid to ask, because what if the only one looking for me is that guy serving two years for pirating copies of independent novels? Or that kid I rolled down a steep hill on a dustbin lid when I was eight? Oh, come on! He wasn’t even hurt and Mum made me apologize and that’s all in the past and can we just move on now, please? This approach works in politics. Until it doesn’t.)

Maybe I’m asking the wrong question. Maybe the question isn’t, ‘Who’s looking for me?’. The question is, ‘Who’s NOT looking for me but will learn to love me if I can only identify the right keywords to get myself on their radar?’. Fear of discovery shouldn’t play a part in this. I love writing and I’m so grateful for the positive feedback I receive from readers. I need to put myself out there more and I’ve found a great professional design team to help with that.

I must march onwards in my search for search terms that improve my searchability in search engines. It’s like my perpetual search for home only without frequent flyer points or jetlag. I vow to spend the rest of the week soul-searching in order to produce my twelve terms that depict my core essence. This task will provide the perfect excuse for not getting back to editing my current work-in-progress. Procrastinator! That could be one of my search terms! I just know I’ll come up as number one in that. I’ll check it out. Later.

Happy googling to all of you reading this. Delighted you found me.

(PS Tim Urban’s funny TED Talk about procrastination comes up if you search that word. I’m not mentioned. At all. Which is good news. I think.)

Images: Alpha Stock Images

Wrong Time Zone. Right Book Zone.

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The last decade ended with great excitement. I thought I’d purchased my first house in England, ready to move home after thirty years in the US. This new decade began with great disappointment. The purchase fell through. Hand wringing, lamenting, and yelling ‘A pox on all your houses!’ didn’t seem to accomplish much. A change in tactics now finds me waking at 4:30 a.m. to peruse real estate websites and badger all my Exmoor friends to be on the lookout for suitable properties. Many have stopped answering my calls and it’s only … still January. Anyone would think they feared my return. Fear not, brave allies! I shall return in all hast to force copious amounts of clotted cream on you. In the meantime, I remain in the wrong time zone.

As a distraction from lamenting and house-poxing, I turn to books. Not my own as I’m too distracted. Haven’t written or rewritten or edited a word in a couple of months. Luckily, other authors are filling the void and I’ve read some awesome works, many outside my comfort zone. Out of necessity, I spend a lot of time reading within my genre. I need comparative titles for agents, a current view of the publishing landscape, a familiarity with like authors, what’s working and what’s not. Reading is certainly pleasurable but it’s also work. I used to read everything and there’s no reason to stop just because I’m now a writer in a certain genre, right? In fact, every reason to broaden my horizons. So, 2019 was the year I stepped back outside my humorous fiction cave and blinked in the light of forgotten categories.

I found some of my 2019 reads through PBS’s Now Read This (https://www.pbs.org/newshour/features/now-read-this/), and still others at my new favourite hangout, the reviewer’s copy table at Barnes and Noble: new releases at discounted prices. Some of my reads are brand new releases, others are old classics. I’ve linked to reviews rather than sellers where possible as I know you have your own purchasing preferences. I hope the links work wherever you are. I’d love to hear your recommendations from your own reading adventures. Here goes:

I’ve never been a big fan of autobiographies but Casey Gerald’s There Will Be No Miracles Here and Damian Barr’s Maggie And Me cured me of that.

Spy thrillers became a favourite genre after meeting Tom Clancy at a book signing, then marrying a US Naval Officer. But that was years ago and I’d let the spy work go. Daniel Silva’s The English Girl brough me back with a vengeance. (Though I could never write this. Here’s why.)

Nonfiction has been on the backburner for a while. It moved to the front of the stove with To End A Presidency (Lawrence Tribe and Joshua Matz), Joanna Cannon’s Breaking and Mending, John McFarland’s The Wild Places, and Jane Friedman’s The Business Of Being A Writer. All fascinating and informative.

Everyone should top up their classics reading each year. (Tracey, that means you.) My choices were I know Why the Caged Bird Sings, Maya Angelou, American Gods, Neil Gaiman, and Rebecca (Daphne du Maurier). How could I never have read Rebecca before now! It’s awesome! But most of you knew that already, I suppose.

The flip side of the classics is to take a chance on a debut author. Beneath the Flames by Gregory Lee Renz is a great place to start. I met Greg at the UW-Madison Writers’ Institute and, boy, can this former firefighter tell a story.

War and violence are topics I steer clear of if I can. There’s just too much going on in the world for me to find the awful things we do to each other entertaining. But A Woman Among Warlords, Malalia Joya, and The Beekeeper of Aleppo, Christy Lefteri, are eye-openers. I’ve started 2020 with Olga Grjasnowa’s City Of Jasmine, about the refugee crisis brought about by the war in Syria. Foreign translations haven’t been on my radar for a while, yet City Of Jasmine, translated from German, reminds me to look outside my native language. It’s a fantastic book. Never will images of boats full of soaked people leave my consciousness. I volunteer with refugee populations, but I need these non-fiction and fictional accounts of prior lives and journeys to help fill my knowledge gaps.

I didn’t abandon the lighter-hearted, fun read. Far from it. I read many. A favourite was Rules For Visiting by Jessica Francis Kane. Maybe it was the timing of my own hopes to reconnect with old friends in England (those still taking my calls) that deepened the meaning of this tale. Or maybe it was the protagonist’s job, her world filled with plants and flowers. Either way, I enjoyed it.

I read my first Stephen King, Duma Key. The author has the potential to do quite well. You heard it here first.

Some 2019 reads I didn’t fully appreciate and one in particular was downright awful (mentioning no names), but each one sharpened my senses for what kind of writer I hope to be. Stephen King (an up-and-coming author I’ve mentioned before) says, ‘If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.’ I believe him. Here’s to taking my open genre mind into 2020 – and into my own writing.

One more thing: I’ve decided not to participate in the Goodreads 2020 Book Challenge, where readers are encouraged to set a goal for number of books they’ll read in a given year. I’m too numbers-oriented for this. I find myself focusing on book count, finishing books I’d rather put side, choosing a shorter book over longer just to chase an arbitrary target. Which I missed. Two years in a row. Dropping that stressor (I need to save all that dopamine and epinephrine for house-buying) means I’ll read exactly what I want, when I want.

I’ll still write reviews of everything I read, of course, as reviews are the lifeblood of any author. If you’ve enjoyed my novels, please consider leaving a review on Amazon, Goodreads, Smashwords, or Barnes and Noble. Then go and read something outside your comfort zone – and review it. Your new favourite authors will thank you. Hey, even Stephen King needs validation every now and then. Wonder if he’s tried to buy a house lately?

Happy reading and/or house-hunting to you all.

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What to Insanely Expect When You Write A Book

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Oh, the joys of parenthood, the wonder of bonding with a tiny soul, the bliss of cradling a new-born in your arms! As a mother of two, I wouldn’t have missed the experience for anything. I just thought two children were enough for me. I never dreamed I’d be doing it again at my age! After all, book birth hurts like the dickens.

Yes, I’m in the book delivery room, all bloated and cranky and just an all-around pain to be with. Because, just like with my firstborns, I’m nervous that I’ll fail. That my best won’t be good enough and somewhere along the line, someone will steal my baby and raise it better than I could. But why should I worry? I’ve paid my dues in blood, sweat and tears. I’ve survived the author gestation period – which is longer than an elephant’s, sometimes years, by the way. For those asking why I’m so irritable and how it can possibly take so long to birth a book, well, there’s more to it than you think.

As soon as the idea for your novel baby takes seed, you grab your copy of What to Insanely Expect When You Write A Book. You devour its pages and quickly conclude you don’t know enough yet. You sign up for writing and publishing Lamaze classes, held in a hotel ballroom at a writers’ conference. The instructors run you though your paces: Birth canal blocked? Do this. Labour too long? Try this. Word bloat mean your dressing gown’s the only thing that fits? Read this. Contractions – or hyphens or semi-colons – keeping you awake? Fix this. And listen up, writers! Never numb publication pain with a paid review-boutique publisher-no editor-no proofreader C-Section. That’ll cost you in the end. Breathe! I said, BREATHE!

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Staggering under the weight of your over-flowing writer’s toolbox, you knuckle down to growing your book. Morning sickness, swollen ankles, indigestion, acne – it’s all there. Usually from a poor diet, too much sitting, and no direct sunlight, but it’s all there. The seasons change outside your window and still you grow and grow until the wordcount interferes with lung function and your hard drive crashes due to the 52-terabyte monster it’s trying to incubate.

You shed chapters and characters and secondary story threads – and adverbs – like clothing during hot flashes. Just when you think this 900th rewrite will never end, you reach a wordcount the right size for a 1.5-centimetre book spine rather than the width of one of Stonehenge’s supporting monoliths. Now it’s time to purchase the baby clothes.

So many designers to choose from! Their outfits are gorgeous, and you want them all for your book cover. You test a thousand colours, images, and taglines. You pick the perfect font, only to find it can’t be used without coughing up an extra hundred bucks for commercial use. You pick again and send final cover blurb to designer, only to find it’s not the final blurb because you can’t use the term GPS, according to the lawyers. You haven’t budgeted for a lawsuit. Change to ‘naBigational satellite system’. Correct spelling to ‘navigational’. Now the cover’s final. Or would be if you could decide whether to use the author photo taken during the heady days of virgin authorhood or the one taken today in the delivery room. Greasy hair, panicked expression, coke-bottle glasses, required after writing a novel on your phone hanging over the side of the bed to shield the light from hubby because the only good ideas come at 2 a.m. when your journal is down two flights of stairs on the washing machine in the basement. Decide on the first-choice photo. Now the cover’s final. Unfortunately, the cover designer isn’t speaking to you anymore.

You look around your office, now free of the million scrapes of paper on which you’d written disjointed ideas. You’re almost there. The first inklings of satisfaction twinkle in your reddened eyes – just into time for the steamroller that is procrastination to squirt any joy out of your ears onto the “Upload your manuscript” publishing website. You vaguely remember you told everyone your publication date was in three months, but now it’s … NOT IN THREE MONTHS! Can you change your mind – walk away to find a less stressful way to procreate? Perhaps hand-feeding pregnant crocodiles?

It’s too late! Labour’s started – meaning your mum called to say the neighbours want to know why they can’t find your book online yet and does this mean your mum was making up the whole story about you being an author? Mum’s not happy. The pain! Oh, the pain! Waves of doubt, regret, foul language directed at your editor, publisher, beta readers, anyone within earshot of your desk. You can’t take it any longer. You beg for the anaesthesiologist. Epidural! Stat!! Doc arrives with chocolate and vodka. You swig straight from the bottle you cleverly disguised by wrapping it in last week’s ‘Publishers Weekly’. Somehow the meds get your through the uploads. Just when you think you’re about to meet your new baby, the website rejects your book cover because you uploaded the wrong format and the margins are all messed up and the retail price you entered doesn’t match the price you need to cover costs by, oh, about … Well, best not think about it. Regardless, the paperback proof copy is on its way. No stopping this train now.

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Finally, finally, you lift from the cardboard box delivery crib this creation, this marvel of courage over doubt. Weighing in at 1.2 lbs, 9 inches long, cream interior, full bleed cover, parentage stamped in MV Boli font on the front cover, it’s everything you hoped it would be. If you squint, you can even recognise a semblance of yourself in its reflection. You gaze, count the wiggling interior pages, brush fingertips across the baby bottom-soft cover, whisper its name, More Or Less Annie, over and over in baptismal welcome.

‘A solid two stars!’ yells your book baby’s Grandma, who so hoped to be delivered herself of a Charlotte Bronte decades ago. She smiles bravely at the Tracey she was handed by a white-coated publisher. The publisher who then took a pass on buying Grandma’s Super 8 home movie rights.

Even after all this, deep down you know you did something amazing. Something organic, a part of you delivered to the world, slapped on the spine and swaddled in words that fought to survive through hesitation and jealousy and regret and epiphanies. Through ‘What do you do – I mean for a living?’ and ‘Yes, but what’s your book about?’ and … all that crap. Your book lives. You wave it off into its life outside you, realising it breathes life into you as much as you breathe life into it. Forever inseparable. So proud. So fearful.

You outstay your welcome at book clubs and writers groups and grocery store checkout lines showing anyone with a pulse photos of your baby’s sales rankings. You think you’re done with the delivery room. But what’s this? Stirrings, rumblings, clocks ticking? Another? You want another?! Within a week of release, you start all over again. Chapter One …

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I dedicate this blog, with gratitude and incredulous admiration, to all book parents. We did it! May those who survived multiple births over long careers to remain in the readers’ hearts forever – I’m looking at you Anita Shreve, Nora Ephron, Tom Clancy – smile down on us and the new-borns nestled in our loving arms.

More Or Less Annie born May 18th, 2019. Baby’s fine. Mother’s a mess.

By The Way, The BBC Called

At the BBC studios in Taunton, Somerset. Photo by Simon Parkin

I’ve just returned to the United States from a promotional book tour in England for Dunster’s Calling. Let me repeat that. I’ve just returned from a promotional book tour in England. I know, I know. You heard me the first time. But I needed to hear it again myself. You see, I can’t quite believe it happened. I’m not very good at self-promotion. I’m better at sitting alone and writing. I knew I had to ‘do’ social media to build my brand, but I questioned its efficacy. In all that noise, no one hears you, right?

Wrong.

It’s still hard to believe that a Facebook post led to a live presentation. Oh, and did I mention the BBC called? (I’d repeat that but I’m afraid I’d lose you, so I won’t repeat that the BBC called.) I write fiction so you’re right to check my credibility and/or mental state. That’s why I took photos to verify the account that follows …

After writing my debut novel, Dunster’s Calling, I thought the hard part of being an author was over. Ha! Marketing a novel, as it turns out, is much harder than writing it. But I got stuck in on Instagram, Twitter, Facebook, and LinkedIn. My social media strategy was 1) to establish why I was the person to write this story of an expat’s search for home, while exuding humour (well, my mum thinks I’m funny), and 2) to connect potential readers with the setting for my novel: Exmoor, a National Park in England’s southwestern peninsular. I felt as soon as potential readers saw Exmoor’s beauty, they’d want to read a book in which that glorious setting becomes a central character. My job would be done and sales would roll in. So I posted photos of thatched cottages and moorland views over the Bristol Channel. Based on follower reactions to the photos, the beauty of Exmoor struck a chord. However, the translation into book sales was less … struck chord-y.

As time passed, I grew weary of battling to promote through social media, of limited traction, of endlessly attempting to drown out the ‘you-just-can’t-do-marketing’ voices. I almost gave up, deciding social media was a time suck and no one was listening anyway.

But someone was listening. Someone I’d never met. Someone who saw my photos while setting up her new store that sells all things Exmoor. Enter Elke.

Elke is also an expat, moving from Germany to England nearly twenty years ago. Maybe my tale of life in a foreign country, of homesickness and of the pull of Exmoor spoke to her. Anyway, she asked me to write a guest blog for her website and to provide some signed copies of my book for her store in Minehead, Somerset. I did so, gratefully. I figured that was the job finished ‒ until Elke asked if I’d be interested in giving a talk at the store.

Why, yes. Yes, I am interested.

I book my flight.

I arrive in England to discover Elke has sent press releases far and wide. There’s a writeup in the paper and an invite to record an interview for West Somerset Radio, to be played on air the next day. Before I know it, I’m sitting in a sound studio, headphones on, mic check done, Bryan Leaker counting me in:  three, two, one … ‘Tell us about Dunster’s Calling’. Bryan makes me laugh, despite my nerves, and offers to give away a copy of the book in a competition on the show. I sign a copy like it’s no big deal.

It’s a very big deal, to me.

At the West Somerset Radio studio. Photo by Bryan Leaker

I leave the studio after my first radio interview. It’s more than I ever dreamed possible and I return to the place I’m staying for celebratory tea and biscuits. The interview plays the next morning and I listen in, disbelieving it’s my own voice on the radio. There’s more disbelief to come.

The phone rings. It’s Broadcast Assistant Luke, for the Simon Parkin Breakfast Show on BBC Somerset. They’d like me to come into the studio for a live radio segment early Saturday morning. I believe Luke said he was pitching me the idea of possibly appearing on the show. I believe I said he didn’t need to pitch very hard. We record some promotional soundbites while talking. Long after Luke hangs up, I’m still staring at the phone in my hand.

It’s an early start Saturday morning to drive to Taunton in heavy rain. I’m not exactly displaying nerves of steel. More like nerves of wet noodles. Impostor syndrome goads from the passenger seat. But I needn’t have worried. I’m greeted with a cup of tea, a welcome tour of the impressive new BBC studios, and a friendly chat with another guest waiting to go on air; a veteran commemorating one hundred years since the end of WWI. Simon Parkin comes out of his studio to introduce himself before showing me to my seat.

No headphones this time, a glowing red light says we’re on air and Simon leads me expertly and kindly through my first live interview. At the end, he asks me to come back soon. Maybe he says that to everyone, being such a gracious host, but at this point I don’t care. I’ll come back soon.

Floating on air, I return to Minehead to prepare for an afternoon author event in the gallery section of The Exmoor Store. Elke has filled the space with homey furnishings and artwork, all produced locally. The kettle’s on. Guests arrive, and I’m engaged in a wonderful hour of sharing stories of travel and the meaning of home with delightful people. It’s all surreal. Because I’m enjoying it! Me! Enjoying promoting! Words I never thought you’d hear coming from my lips.

There’s security for introverts (as most writers tend to be) in posting to an audience you can’t see. Hiding behind your keyboard, it’s easy to get comfortable there, to not push yourself out into the world, to blame all the other voices for drowning you out. Connection to readers and listeners can feel tenuous in our lonely writing spaces. The last few days have reminded me being a writer is only half the equation; readers/listeners/followers complete the whole. They aren’t as scary as you may think when you first begin the process of building your brand.

I’ve asked myself many times if social media is a productive use of my time as an author. I now have the answer. Yes. It. Is.

I have more stories to share from my recent trip and will be blogging about them in the weeks ahead. Until then, I can only say how grateful I am to all out there in Social Media World and to offer this advice: If you’re an author struggling to be heard, don’t give up. You never know who’s listening. Sometimes it’s no one. And sometimes it’s just the person you need. Thanks, Elke.

Here’s the link to the BBC Somerset interview. (If link won’t play in your location, try logging into BBC Sounds and searching Simon Parkin 11/10/18.) My segment begins at about 1:53.00: https://www.bbc.co.uk/sounds/play/p06pswh8

Link to my guest blog on the Exmoor4All website: https://exmoor4all.com/2018/11/02/the-green-eyed-monster-of-exmoor/

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